Bronco Forum Claims FCA Is Running Scared As It Goes Into FULL Defense Mode With Bronco vs Jeep Wrangler Info Sheet. Are You BUYING It?

"A warrior needs a war." Wise words from our superstar Mac legend Guy Kawasaki. People may love peace but the warrior isn't happy unless they're in a battle.

Well, the battle has begun between the 2021 Ford Bronco and the Jeep Wrangler.

And this one won't last just a few days. This one is set to last a LONG time.

On the Bronco 6G forum a user posted an FCA produced Wrangler vs. Bronco comparison. And of course, the forum instantly accused Jeep of doing this out of fear, running scared.



But if you look at it (more shots at the link) this just looks like a typical competitive comparison that ALL the manufacturers do for the dealer sales people so they are up to speed when people come in and ask questions.

So Spies, what's YOUR call?

IS FCA running SCARED or is this just business as usual?


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MDarringer - 8/20/2020 8:14:46 PM

+2 Boost

Yes.

The Wrangler debuted with Fiat quality glitches that have plagued its perception. The Gladiator debuted too expensive and is only a so-so success rather than the runaway big hit they hoped for.

Ford worked hard on the Bronco and it shows. Jeep phoned in the Wrangler and Gladiator...and it shows.

Car4life1 - 8/20/2020 8:55:37 PM

+1 Boost

I know looks aren’t everything but I gotta hand it to Jeep, over half a century later, The Wrangler still looks iconic as ever, making the Bronco and other competitors appear to be aging prematurely

The only other 4x4 I know to age as well and as iconic is the G Wagon

carloslassiter - 8/20/2020 9:38:32 PM

+3 Boost

If the Bronco has even average quality it kills the Jeep dead.

ricks0me - 8/20/2020 9:43:45 PM

0 Boost

Car4life1:
Yes, the Jeep still has the iconic look. The original CJ's had "the hardware underneath the skin". I had a CJ7 and traded it in for the 1st Wrangler back in 1987. Big Mistake on my part. If I ever buy another Jeep, it will be a "CJ". To sum up my take: The look is there, the hardware is not.

MDarringer - 8/21/2020 9:38:40 AM

+1 Boost

Car4Life1 only cares about appearances but never substance. #Shallow #Vapid #Dumb #Dull

malba2367 - 8/21/2020 5:40:08 PM

+2 Boost

The Bronco is a damn good looking vehicle.. one of the best looking SUVs on the market. The interior is nicer than the Wrangler, it looks to be much more livable and reliable than the Wrangler too. FCA needs to be worried..and from the looks of this document "brand heritage" is about the only advantage they can tout.