Ford Is Confident That 75% Of Bronco Reservations Will Result In Sales

Ford is confident that the vast majority of the reservations it has secured for the all-new Bronco will translate into actual sales.

Soon after the unveiling of the 2021 Bronco, Ford started accepting reservations for the off-roader, which required refundable deposits of just $100. As of August, roughly 165,000 reservations for the Bronco and Bronco Sport had been made. Speaking with Auto News, Ford’s vice president of marketing, sales and service, Mark LaNeve, said he expects “over 75 per cent” of these reservations to translate into sales.

Full 2021 Ford Bronco Photo Gallery

carloslassiter - 9/28/2020 2:49:20 PM

+1 Boost

And of those 75%, 100% will result in recalls.

MDarringer - 9/28/2020 7:06:36 PM

+1 Boost

Don't be bitchy just because you can't get on the real waiting list.

ctsang - 9/28/2020 3:27:17 PM

+3 Boost

dream on, found on road dead

Car4life1 - 9/28/2020 3:57:16 PM

+2 Boost

More like 50%...but cute round up Ford....anything for those shareholders huh?

Ccoxx - 9/28/2020 8:43:31 PM

+4 Boost

Ford = count on another recall.

carloslassiter - 9/30/2020 7:58:52 PM

+1 Boost

Don't be bitchy just because you can't get on the real waiting list.

— MDarringer
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No 2 door soft top, no Bronco for me. I bought a Jeep.

MDarringer - 9/30/2020 8:52:03 PM

+1 Boost

Enjoy your Fiat.

carloslassiter - 9/30/2020 10:41:53 PM

+1 Boost

I am!

carloslassiter - 10/1/2020 7:23:29 AM

+1 Boost

I'll let Ford get the kinks out and add the soft top by ~year 3 and at that point if I like what I see maybe I'll swap it out.

MDarringer - 10/1/2020 8:52:23 AM

+1 Boost

Living with a soft top is hell.

carloslassiter - 10/1/2020 12:40:24 PM

+1 Boost

If it was a daily driver you'd probably be right. As a 4th car / toy, I'm pretty sure I can get by.