WATCH: Do We Need More CEOs That Can Actually RACE The Cars They Produce?

We knew Toyota President Akio Toyoda has been racing GT86s and Supras using his alias "Morizo," who happens to be Toyota Gazoo Racing's Master Driver. As a real enthusiast, the 64-year-old executive was certainly happy to see the Subaru-powered Hachi-Roku's (????) success, as well as the return of the Supra based on BMW's technology. However, he wasn't about to rest until Toyota got back into the World Rally Championship, only to reverse-engineer its winning race car to create the ultimate Toyota hot hatch in-house.

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MDarringer - 10/2/2020 8:27:20 PM

-1 Boost

He looks cadaverous.

dlin - 10/3/2020 11:14:02 AM

+3 Boost

Definitely
Kudos to Akio

CANADIANCOMMENTS - 10/3/2020 12:28:37 PM

+3 Boost

A CEO who races cars now and again is a great idea. A CEO that brings back a historical nameplate using another makers car and calls it their own is not. #Burpa

TomM - 10/5/2020 9:54:11 AM

+3 Boost

A ceo who can race cars may seem to be of value when it comes to performance cars - which all of the Manufacturers are trying to do BUt what we really need is Performance cars that have high quality and reliability - which most of them DO NOT. While some of that may be because of the way race drivers drive the cars on the streets - but there are still a few examples of Performance cars that can be bought - and even last longer than the warranty instead of those that have to be leased - and try not to buy them afterwards the lease is up.

In many cases - especially the foreign ones - the cost of parts alone is so outrageous that once those cars break down - you really have to think hard as to whether they are worth fixing with the resale values of those cars droping off a cliff after the third year.