WATCH: 2020 Toyota Camry TRD - Is It More Substance Than Trim?

An ugly appliance.

I guess this and the Avalon TRD are for the Dad who wants to think they are driving an M5 but is satisfied with a lipstick trim upgrade. I would not have approved either model if I was running the show at Toyota.

the Camry & Avalon TRD are doing well bc their base customer aspires to own an M5 but can't afford that level of performance today. so they compromise for a less-expensive reliable ride with some sporty bits.

A family friend of mine and a protege of my father's earns $90-$100k per clinic/dialysis/surgery he owns.

Daily driver? 2020 Camry TRD and lives in a $2.2 million home. Only toy is a 2008 SL63 AMG.

*$90-100k per month

Thiiiiiiiiiiiiiiiiiiiis is the Camry

looks like Toyota is taking advantage of multiple consumer trends occurring now. they still have strong camry sales. adding sporty trim bits & awd is an easy way to inject some needed interest & excitement during this period. note that Toyota has added minor revisions to existing engines.

this fiscal year is a wash financially. you gotta focus on what products are selling & keep them relevant.

My guess is that the next Camry is well along in development and will be intent on conquest sales. With FCA, Ford, and GM killing their CamCord competitors, VW and Nissan fielding garbage, and HK offering styling-out-there designs, Toyota will go after the Accord which is suffering under the disastrous redesign a couple years back knowing that Honda is slow to admit to ugly styling.

Yes, it's quite far along. "010B" was the internal dev. program code for the current XV70 Camry from 2012 to 2017 and that first appeared for me on some industry servers and databases in 2014.

I saw next Camry's the internal program code via a friendly engineer at Toyota months ago, but I admit I've forgotten it during this chaotic year. Unlike Americans and Europeans, the Japanese are shifty and assign chassis codes separately from development codes.

Being that I work in design mostly, the processes listed show a final design already has been completed on the next generation Camry, which is 2023 launch.

In fact, current gen. XV70 Series design dates back to 2014 (final design set) and the 2021 mid-cycle changes were finished in early 2019. Usually these decisions are 2-3 years ahead, so good guess.

NOTE: I don't work for Toyota nor have been officially associated with Toyota. All information is secondhand or leaked to me inadvertently (via lax security measures).