Honda Hopes New Grill Updates Will Sway Bronco And F-150 Raptor Buyers - Care To Tell Them Why This Won't Work?

Honda is on a mission to redesign its SUV and truck models for the United States, in order to bring in buyers who are willing to pay premiums for rugged, off-road models such as the Ford Bronco or F-150 Raptor.

In the past few years, U.S. customers have clearly shifted their interest towards large models with all-wheel drive, beefed-up suspensions, big grilles and body cladding.

mre30 - 10/12/2020 9:53:01 AM

-4 Boost

Smart! This will juice sales for sure.

The Toyota 4-Runner led with the 'ugle grill' theme but it worked! I'd rather have a Honda than a Toyota if I was a buyer in this segment and the restyle makes it easier to step up.

trmckin - 10/13/2020 1:29:20 AM

+2 Boost

Would rather have a Honda over a Toyota in the rugged truck/suv segment? First week reading automotive news or driving?

qwertyfla1 - 10/12/2020 10:53:22 AM

+2 Boost

Honda needs to exit the pick up truck market.

610looper - 10/12/2020 11:08:15 AM

+6 Boost

Raise your hand if you knew the Honda Ridgeline was a direct competitor to any Ford F150 let alone the Ford Raptor or full-size SUV Bronco, which was discontinued in 1996??

Section_31_JTK - 10/12/2020 12:13:49 PM

+3 Boost

No full sized truck buyer would consider the dinky Honda toy.

scenicbyway12 - 10/12/2020 12:44:20 PM

+4 Boost

"Honda Hopes New Grill Updates Will Sway Bronco And F-150 Raptor Buyers - Care To Tell Them Why This Won't Work?"

Because the Ridgeline is a modern El Camino with a CUV platform and the Raptor and Bronco are real off-road vehicles. Any cross-shopping will about.004%.

TomM - 10/12/2020 3:19:22 PM

+2 Boost

WHO INSIDE HONDA told you that they were targeting the Bronco and the F150 "Raptor" with the restyled Honda Trucks?

BS - FAKE NEWS

ricks0me - 10/12/2020 6:08:33 PM

+1 Boost

I always buy vehicles based on the grill update.

MDarringer - 10/12/2020 6:31:23 PM

+1 Boost

Well, in that case...LOL

valhallakey - 10/13/2020 2:35:49 AM

+2 Boost

Me too, but in this case they need to at least triple the size of the grill to even be in the game.

ctsang - 10/14/2020 4:03:21 PM

+1 Boost

lower the price to beat them all is the best