Genesis Says It's Skipping Hybrids Moving Directly To EVs

Genesis has many achievements that it can be proud of. It has taken the top spot in J.D. Power’s IQS survey for the last four years and has launched a number of very attractive products on the market. The next big thing for the premium manufacturer is called electrification and it turns out Genesis wants to skip a step in the process of going zero-emission.

Most of the mainstream manufacturers use plug-in hybrids as a transitional step towards full battery-electric vehicles. The South Koreans have no plans to develop hybrids or plug-in hybrids, however, and this was confirmed by the brand’s CEO for America, Mark Del Rosso, who recently spoke to media representatives in an online conference call.

SanJoseDriver - 10/14/2020 2:38:41 PM

+2 Boost

Smart.

ctsang - 10/14/2020 4:00:42 PM

+2 Boost

smart move

MBCLS07 - 10/14/2020 4:06:46 PM

+2 Boost

Pay attention Infiniti, Lexus, etc.

ricks0me - 10/14/2020 4:42:07 PM

0 Boost

This is a smart move. Hybrid technology is expensive when it breaks. If I need a repair, I want to pay for a fix for one kind of power plant only. No Hybrids for me.

MDarringer - 10/14/2020 5:55:03 PM

-1 Boost

Totally agree. Hybrids can be nightmarish to troubleshoot for problems with the transition from pure electric to ICE and heaven forbid if there is hybrid assist to the engine. Hybrids were brilliant 10-15 years ago, but now they are pointless.