GM Cracks Down On Dealers - New Hummer Will Have No Haggle Pricing

Earlier today, we told you all about GMC’s Hummer EV rollout and pricing strategy. To sum it up, the cheapest Hummer EV will run $79,995—but those don’t show up until spring 2024. First up is the Edition 1, a limited run of an unknown quantity of units that will shock your pocketbook with a starting price of $112,595. Of course, its specs (and trappings) look formidable. But whatever future Hummer you’re eyeing, you might be concerned about dealers pricing tactics—namely, hefty markups on hot, limited-availability vehicles.

We have some good news for you. Automotive News is reporting that Duncan Aldred, vice president of global Buick and GMC, told investors on a call this absolutely won’t happen. Yes, no-haggle pricing—once a bedrock of GM’s defunct Saturn brand—means GMC Hummer purchasers will both get protected dealer price gouging and not receive incentives. Aldred promised that the price listed will be the price buyers pay, no negotiation required.

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ctsang - 10/22/2020 10:27:35 AM

+2 Boost

Deja vu but still Gross Mistake

malba2367 - 10/22/2020 11:23:11 AM

+2 Boost

So no discount and still have to deal with the sleazeball games the dealers play with financing and add ones....great move GMC.

mre30 - 10/22/2020 12:40:11 PM

0 Boost

I guess we will see how long this lasts!

TomM - 10/22/2020 9:04:30 PM

+2 Boost

No Haggle Pricing is a Non-starter in Most states. Unless ALL of the outlets that sell a NEW Hummer are owned by the same entity (Corporation, LLC, or individual this is actually price fixing - which is illegal. Tesla gets away with it because they own their local sales outlets. Dealers - are legally separate - and have the right to set their OWN separate and independent prices and then CANNOT be established by another party.(Or even suggested in most states)

MDarringer - 10/23/2020 8:46:30 AM

+1 Boost

No-haggle pricing is anti-consumer.