Kia Plots Full Brand Makeover Named "Plan S" - If You Were In Charge What Would YOU Change?

Kia has been killing it lately, especially in the US. The brand recently launched a number of great vehicles like the Telluride crossover, the K5 sedan, the Seltos, the restyled Sorento, and many more. But that impressive product onslaught is only part one of what Kia's global CEO, Ho Sung Song, calls "Plan S."

Kia will officially roll out Plan S (the "S" meaning "Shift") early next year. According to a report from Automotive News, Song wants the brand to be "more dynamic, stylish, and inventive," with a stronger emphasis on electric vehicles. Kia promises a lineup of at least 11 EVs by the year 2025, backed in part by a massive $25 billion investment.

carloslassiter - 10/27/2020 4:58:48 PM

+1 Boost

Pretty sure those taillights are not the answer.

MBCLS07 - 10/27/2020 5:31:48 PM

+1 Boost

Love the tail lights. The logo is a major improvement as well. With recent products like the Stinger and Telluride (the terrible front fascia notwithstanding), the only thing holding KIA back is the legacy branding/brand identity and the need for more electrification across the lineup.

MDarringer - 10/27/2020 8:58:20 PM

+2 Boost

Kia need to become the Acura/near-luxury brand between mainstream Hyundai and premium Genesis. Hyundai should buy the Jaguar name and reinvent Genesis.

MDarringer - 10/27/2020 8:34:03 PM

+2 Boost

Kill K900, Cadenza, and Rio.
Rename the K5, Seltos, Sorento, and Sportage.
Kia Stealth for the K5?
Seltos, Sorento, and Sportage get location names that are very American like Telluride.
Reposition Stinger as a Mustang/Camaro/Challenger product.
Add a Kia Striker think Bronco + Raptor.
Add an entry EV for $25K that looks like $50K.