Better Late Than Never? BMW's Tesla Killing iX Will Roll Out Late Next Year

This is what BMW is calling its technology signature car. The all-electric iX is the production version of the iNEXT concept, and starts rolling out late in 2021.

It represents the most decisive move away from the old DNA of the ultimate driving machine. This one’s about mobility. They “started by thinking about the interior” says design chief Adrian van Hooydonk. It’s meant to be relaxing. “Cozy, reduced, inspired by architecture.” So indoors we see soft clean surfaces, and minimised detail.

MDarringer - 11/11/2020 10:35:25 AM

0 Boost

Given BMW's strategy of bolting batteries into ICE cars and claiming they are all new EVs, I'm not feeling this. I seriously think BMW is careening for a takeover given their bad product decisions and Habib's ugly styling.

focal - 11/11/2020 10:55:09 AM

+4 Boost

I seriously doubt buyers of premium EV's only have one vehicle. Range anxiety will not be as big of an issue for buyers who will have a Lv2 charger at home. Even my modest EV range on my 2nd car rarely affects my real world use. I just take the "other car" if I need more range.

scenicbyway12 - 11/11/2020 11:29:22 AM

+2 Boost

I like the interior simple and clean, the seat controls on the doors are very Mercedes. The exterior is a bit of a disaster, ironically I think the grill looks like half a wall socket.

ricks0me - 11/11/2020 4:15:06 PM

+1 Boost

If that is a Tesla competitor, all I can say is What A piece of Shit.

malba2367 - 11/11/2020 6:42:55 PM

+1 Boost

The exterior is quite hideous. This will not sell well at the prices they want (just like the Audi E tron and Mercedes EQC). The Luxury makes are going to have a very hard time with EVs, because their traditional strengths of better handling, more refined engines and quietness are nullified.

dlin - 11/12/2020 11:59:01 AM

+1 Boost

The progressive grille works better on SUV than on coupe