Mazda Claims Performance Line Up Is Gone Because They Want To Be A "Mature" Brand - Where Did That Come From?

The days of delightfully fast Mazdaspeed cars are over, reports Roadshow. An unnamed Mazda spokesperson told Roadshow that the Mazdaspeed brand just doesn't fit with Mazda's current aspirations to become a more premium, luxury automaker. 

For years, Mazda's raison d'etre "zoom-zoom" has been the reason why so many enthusiasts have touted the virtues of its cars. They make reasonably priced cars that are a genuine delight to drive. They've been a big supporter of grassroots racing in the past, and for better or for worse, the MX-5 is all but the default vehicle to get started in autocross or track days.

Read Article

PUGPROUD - 11/13/2020 4:34:45 PM

0 Boost

Dumb walking away from decades of image building. Which premium brand do they think they will take market share from? Really! They don't have the heritage, image or resources. Mazda has never been nor will it ever succeed as a premium brand.

MDarringer - 11/13/2020 4:57:35 PM

0 Boost

Mazda is in deep caca. They think a straight six, RWD architecture is going to give them the volume they need to remain their own company.