Shouldn't BMW Be WORRYING MORE About Making LESS HIDEOUS Looking Designs Rather Than Trying To OUT-WOKE EVERYONE?

In the words of Bill Maher, 'Get Out Of Woke-ville, Go Where The Votes Are' could just as easily be applied today to the marketing departments of many auto companies, who seem to be taking sides in politics.

You saw the Jeep product placement at the Biden rallies and there are many other examples.

Here's one from BMW Marketing.

OK, Boomer.
And what’s your reason not to change?

The first-ever BMW iX.https://t.co/NhWosxWcxK#NEXTGen #THEiX pic.twitter.com/5Fvndzlzvi

— BMW (@BMW) November 15, 2020

After reading this how about we apply the Maher comment, slightly edited to apply to this ridiculous ad from BMW.

'Get Out Of Woke-ville BMW, Go Where The CUSTOMERS Are!'

Seems to us, they should be worrying MORE about how HIDEOUS the iX looks. I mean after all that time, you have you come out with the i3L? And it only gets 300 miles of range? Or you put that buck tooth face on the 4-Series?

Tell us WHAT the chances are a boomer will look at this and say "Man, I'd better get WOKE and go buy one!"? Or say stick this EV up your Hofmeister Kink you losers?

WHAT THE HELL IS GOING ON IN MUNICH?

C'mon MAN, get with it! Forget the politics and focus on what matters! The PRODUCTS And the CUSTOMERS!

What say you Spies?

MBCLS07 - 11/15/2020 8:34:32 PM

+2 Boost

Interesting to see that BMW is promoting agism now. Go woke, go broke.

MBguy - 11/15/2020 8:43:03 PM

+2 Boost

Welcome back!! Unfortunately, the referenced article is behind a "pay wall" :-(

Agent001 - 11/15/2020 8:45:19 PM

0 Boost

It was unlocked for me when I opened it. Maybe they give you some free. Pretty sure it can be googled and found.

001

MBguy - 11/15/2020 8:46:22 PM

+2 Boost

Oops.

I was talking about the interview with Carlos Ghosn.

Sorry!!

Agent001 - 11/15/2020 8:58:01 PM

0 Boost

Yes, me too. The link opened fine for me. Maybe they locked it later?

001

CANADIANCOMMENTS - 11/15/2020 8:59:11 PM

+2 Boost

I think the problem is giving free reign to 20 something designers and having well to do 40 something clients. Back in the day I was told the avg income of a 3 Series driver was $150k. A 5 Series driver was $350k and a 7 Series driver was into the millions. Not sure about anyone else but I don't want a vehicle that is a collection of tacked on screens.

PUGPROUD - 11/16/2020 9:26:20 AM

+1 Boost

With cheap leases these income figures seem highly overstated.

carloslassiter - 11/15/2020 10:27:49 PM

+1 Boost

I think the problem is giving free reign to 20 something designers and having well to do 40 something clients.
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I think you've hit the nail on the head (other than using reign instead of rein), BMW's latest styling direction inside and out is not appealing to me at all.