REVEALED: 2021 Mercedes-Maybach S-Class, Is This Type Of Vehicle Even Relevant Anymore?

As ever, the taste police are hovering on standby, but Mercedes clearly knows what floats its wealthiest customers’ super-yacht. Since it was rebooted in 2015, following the early Noughties misadventure, the Maybach sub-brand has sold 60,000 cars. During 2019, 700 units per month headed to China alone, and indeed last year was Maybach’s most successful year to date (12,000 sold worldwide). “In the past, luxury was often associated with opulence and wastefulness. Today at Mercedes-Benz we’d rather understand it as a state of great comfort, ease and timeless aesthetics. It’s about purity, fascinating technology, and utmost quality,” Daimler CEO Ola Källenius says.
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Car4life1 - 11/19/2020 11:14:28 AM

+1 Boost

Considering it outsold Bentley last year and moved more than twice as many units as Rolls Royce with only one model compared to multiple at Bentley and Rolls trucks/coupes/sedans/cabriolets, I’d say Maybach is more relevant than ever.

Maybach- 12k units
Bentley- 11k units
Rolls- 5k units

The Maybach sedan is a profit bonanza for Benz based off the S Class, and as soon as Benz releases planned models unique to Maybach and expands the model line up, Maybach May establish Benz as king of exotic luxury in edition to its current title king of mass market luxury

dumpsty - 11/19/2020 2:47:24 PM

+2 Boost

Uber- or ultra-luxury. Not exotic.

agreed about the Merc-Maybach planned lineup. Their GLE coupe-based variant is slick.

scenicbyway12 - 11/19/2020 4:05:40 PM

+2 Boost

The more sales make a car less exotic. I consider the Mayhbach ultra-luxury, not uber-luxury, it's is still just at S Class at heart. I think that Rolls is unique in the uber class because of rarity, price, and most of all its bespoke abilities.

1lostVW - 11/20/2020 11:40:57 AM

+2 Boost

Isn't the bigger question, are big sedans like MB, Bentley, R-R still relevant, 28,000 total units is a drop in the bucket in terms of automotive sales globally, the numbers you use includes more than just sedans. In my humble opinion, sedans from any of the super luxury group are becoming irrelevant in that the space, no matter how quite, luxurious and beautifully appointed is not in keeping with the super luxury SUV's that are more comfortable to ride in if luxury = available real estate around the passengers. In this class of product, space and ultra luxurious appointments become one and the same, ergo the extra long wheelbase of nearly all of them... I think R-R, Bentley and Maybach SUV's that are worthy of their badges are the way things will go... sedans are DOA in the long term.

Yonder7 - 11/19/2020 11:24:52 AM

+2 Boost

Good Refresh...

vdiv - 11/19/2020 2:33:01 PM

+2 Boost

Was it ever relevant to those of us mere mortals?

Rich bastids galore, they need a ride too.

PUGPROUD - 11/19/2020 4:20:42 PM

0 Boost

Curious how many go to China and Asian Casinos to pickup big whales at the airport.

mini22 - 11/20/2020 1:35:29 AM

+2 Boost

Of course it is relevant.Rich people don't like to pay taxes but they still like to spend money. However I know they may outsell but I think Bentley and Rolls do luxury better.