JUST LEAVE: Cadillac Shows The Door To Dealerships Not Willing To Invest In EVs

Automakers worldwide have pointed their businesses in one direction long-term: The future is electric. But what if you don’t want to live in that future? Well, if you’re a Cadillac dealer, you have an option: Take the money and run.

According to Automotive News, GM is offering $300,000-$500,000 to any Cadillac dealer who is not down with GM’s ambitious plans to make Cadillac an all-electric brand. CEO Mary Barra last week outlined to investors GM’s plan to accelerate the transition to EVs, increasing spending on electric and self-driving cars by 35 percent to $27 billion in the next couple of years. The Cadillac Lyriq EV’s launch has been accelerated to 2022, and by 2030, Cadillac could be out of the internal-combustion engine business altogether as GM’s electric standard-bearer.

 

ricks0me - 11/23/2020 8:02:03 PM

+1 Boost

Make mine a Cimarron Electric >>>> Never mind, gimme the $500,000.00

PUGPROUD - 11/23/2020 8:56:51 PM

+1 Boost

A squeeze play for sure. Make dealers invest while weeding out poor ones.

Foncool - 11/24/2020 8:38:58 AM

+1 Boost

It is aimed at small market dealers that are dual, primarily with Chevy leads.

MrEE - 11/24/2020 8:40:37 AM

+1 Boost

Owners still hurting from Hummer dealership frasco.