QOTD: HOW Has Tesla Become Such A Juggernaut WITHOUT Advertising?

Tesla has become disruptive for many things. But one of the biggest surprises is the company's decision to forego traditional advertising campaigns. When was the last time you saw a TV commercial, website banner ad, or billboard pointing you towards a Tesla? Never, right?

Tesla’s anti-advertising strategy has (ironically) made them one of the fastest-growing automakers in history. And, it turns out Tesla doesn't do traditional Public Relations either. Yet, everyone (it seems) now knows Tesla. So if Tesla steers clear from traditional ads and PR, how has the company been able to embed itself so firmly into our public psyche? 




Read Article