Should Automakers Be More Like The Computer Industry And Have Set Standards And Differentiate By Features Only?

Let me start this out with an auto-writer pet peeve of mine: I hate the phrase “design language.” I have since I started working in automotive media in 2007. I am not sure why — it’s probably just too much PR/corporate speak for me.

I’ve banned that phrase from this site via our internal style guide (although I am sure it slips through sometimes. Please don’t play “gotcha” and @ me with examples), and constantly avoided using it for over 13 years, even if that’s lead to some awkward phrasing in its stead.

Thing is, there’s a reason why just about every OEM uses it.

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