Ford Will Charge $200 A Year Plus Additional Hardware Costs For Self Driving Option

Ford Motor Co.'s upcoming hands-free driver-assist system has a new name: BlueCruise.

Previously referred to as Active Drive Assist, the feature will go live in the third quarter on Ford's Mustang Mach-E crossover and F-150 pickup. Ford said Wednesday that BlueCruise software, activated through an over-the-air-update, will cost $600 for a three-year subscription, on top of the price of the hardware that varies by vehicle.

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