WATCH: BMW CEO Talks About Keeping ICE Vehicles Alive In SPITE OF The Cancel Culture

BMW got into the EV game early—its i3 was a highly innovative vehicle when it was launched in 2013. Since then, however, BMW’s interest in EVs has waned—the once-cutting-edge i3 is now woefully dated, and plans for new electric models seem to be proceeding slowly.

CEO Oliver Zipse recently told Reuters that its next generation of EVs will reverse the automaker’s reputation as an electrification laggard. “There is a perception that we took a break, but we actually didn’t take a break,” Zipse said. “We waited for the moment when electromobility is really getting into higher volumes.”


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