F-150 Lightning Electric Pickup Is Conquesting Sales From Everyone

According to a survey of reservation holders, the Ford F-150 Lightning electric pickup is attracting an interesting mix of current electric vehicle owners, Tesla owners, and more.

It wasn’t long ago that people in the auto industry were asking themselves, “Who would buy an electric pickup truck?”

In their minds, pickup truck owners didn’t care about electric vehicles, and electric vehicle owners didn’t care about pickup trucks.

But now things are different.