Lexus Ditching Rear Logos Across The Board Replacing With Text Only

Lexus feels it has to spell it out for you and, across the back of its cars at least, will make the switch from its longtime L badge, replacing it with its full name.

Brian Bolain, Lexus’ global head of marketing, recently told Motor Trend that the trend previewed with the 2022 NX will eventually be a brand-wide design choice.