Which Brands Are Raking Consumers Over The Coals With Excessive Markups?

General Motors and Ford Motor Co. have warned dealers to not charge excessive fees above sticker, but new data shows the trend is across the industry — in some cases topping GM and Ford brand prices.

In January, buyers paid above the manufacturer's suggested retail price in 82.2% of new-vehicle purchases compared with 2.8% in January 2021, Edmunds.com, a car shopping analyst and data company, said in a report it released Tuesday.