After Widespread Backlash Rivian Backs Way From Massive Price Increases For Reservation Holders

Just two days ago, Rivian announced it would be either increasing the price of reservation holder vehicles $12,000+ or making reservation holders wait until 2024 at the earliest and giving them a smaller battery with a slower drivetrain and only two motors. Not the type of note Rivian reservation holders were hoping to see before their delivery.

The backlash from reservation holders, some from as far back as 2018, was alarming. In polls we and others took, a significant majority of reservation holders dropped their reservations. Most of the rest were waiting to see what Rivian did. Just two days later, we have an answer…