The current Nissan GT-R has been around since 2008. Back then, the car had an MSRP of $76,840, which made it the performance bargain of the century. You could embarrass almost every supercar on sale for $10k less than what BMW charged for a V10 M5.
The trouble is that Nissan's price kept increasing, and the competitors caught up and slowly started overtaking it. It can still keep up with a Porsche 911 Turbo S from 0-60 mph, but once you hit a set of corners, the Porsche will disappear into the horizon. Even a GR Yaris can keep up on a wet race track with the GT-R these days.
Nissan recently announced the pricing for the 2023 model. You'll pay $113,540 for the Premium grade and $210,740 for the GT-R Nismo.