Elimination Of ICE Vehicles Will Allow Mercedes To Drop EQ Branding

Mercedes-Benz will axe its ‘EQ’ brand for its next-generation electric cars, due in late 2024, a report has suggested.

Citing company insiders, German trade newspaper Handelsblatt reported that the branding will become redundant as Mercedes’ line-up becomes increasingly dominated by electric models.

The manufacturer previously committed to offering an electric equivalent of each of its models by 2025.