Hyundai To Take On Ford F-150 Lightning With New Electric Pickup

When talking about Korean pickup trucks, Hyundai has the Santa Cruz, and Kia has the upcoming Tasman (its name for now). But the Hyundai Group - Hyundai, Kia, and Genesis - is gearing up to increase its presence in the truck segment, taking the fight to the Ford F-150 Lightning, Rivian R1T, and eventually, the Tesla Cybertruck.

 

During its recent Investor Day, Hyundai confirmed it was developing an electric pickup truck on the second generation of the E-GMP platform, rumored to be dubbed eM. The current E-GMP platform underpins the Korean conglomerate's EV offerings, such as the Hyundai Ioniq 5 and Kia EV6.