Danish Authorities Go After BMW For Calling Itself The Most Sustainable Car Producer

A consumer authority in Denmark has reported BMW, the German car manufacturer, to the police, according to Reuters, for a marketing campaign in which BMW called itself “the world’s most sustainable car producer,” which the consumer authority says is misleading, probably because BMW may not be the world’s most sustainable car producer.

 

The Danish Consumer Ombudsman’s press release on the matter, as translated by Google, is delightful: