Tesla Average Transaction Price In July Was $54,660 Before Incentives - Industry Average $46,670

The past 12 months have been wild for electric vehicle prices as Tesla disrupted the market once again with its generous price cuts.

A study from Kelley Blue Book that tracks monthly average transaction prices (ATPs) and how they compare to the previous month and the same month from a year prior shows the extent of these price cuts and how other automakers have reacted to Tesla's price reductions.

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