Ford Learns NOTHING From Tesla - Still Losing $36,000 Per EV Produced

Ford has announced that it will cut back on electric vehicle investments following a rather challenging third quarter, in which the Blue Oval saw losses of $36,000 on every EV it sold during this period.

In its latest earnings report, Ford conceded that its Model e division - which focuses on electric vehicles and future mobility - posted losses of $1.3 billion between July and September 2023. The automaker says this significant loss can be attributed to "continued investment in next-generation EVs and challenging market dynamics."

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