Still True? Ford's Jim Farley Believes Winning On Race Day Equates To Sales On Monday

I recently flew down to Charlotte, N.C. — the home of NASCAR in the US, among other things — to preview all of Ford Performance's new race cars and meet its CEO/race car driver-in-chief, Jim Farley.

Farley was in good spirits; for one thing, he enjoyed showing off the new Mustang GT3 race car and new high-performance EVs like the Lightning "Switchgear" pickup. Another thing he enjoyed talking about? His expectation that 2024 will be a big year for Ford — one of the biggest since he took the helm three years ago.

But let's begin with Farley's passion for racing.

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