Has Product Placement In A Movie Make Ever Made You Want To Buy A Car?

"I wonder how much they paid to have their car in that film.”

It’s a thought that often arises when a shiny new model is driven by a big-name actor. Surprisingly, the answer is almost always ‘nothing’, and it’s all down to the art of product placement and secrecy befitting a spy thriller. Back in the day, product placement of cars was more luck than data-derived judgement.

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