Jeep Speaks Out On The EU's Political Push Away From SUVs

Jeep sees no threat to its position as an SUV-only brand, according to the head of the firm’s European operations, despite calls from leading industry figures for a move to smaller vehicles.

 

Speaking to Autocar at the launch of the new Avenger e-Hybrid, boss of Jeep Europe Eric Laforge said “isolated politics” would not dictate the market. 

 

“Is it better to have an Avenger e-Hybrid in the centre of Paris or a big E-segment saloon that is still damaging to the planet?” Laforge said. “I think SUVs still have a great future because of customer needs.