Why Did Automakers Lose Sight Of The Most Important Part Of EV Sales? Price

Never lose sight of the fact that in the vehicle manufacturing, selling and buying game, the most important players are consumers spending their own money on new cars. 

 

Without them, those running the production lines, transport/shipping firms, retail outlets, workshops and related businesses, couldn’t exist. Neither would the circa 800,000 automotive jobs in the UK. Also, could our Government cope without those billions (or is it trillions now?) it grabs by slapping its 20 per cent VAT ‘surcharge’ on car purchases? I think not.