Will Low Cost EVs Ever Become Profitable For Automakers?

Tesla went to great lengths to make the Model 3 profitable. When it finally did, it was a sweet victory. The electric sedan boasted profit margins of 20%, but it was no easy feat—and it took time to reach that kind of scale.

 

Now, several automakers are attempting to mass-produce even cheaper EVs, betting that they’ll succeed. But can they endure the brutal journey it takes to get there?