Toyota To Turn Up the Heat On Hybrid Models Across The Lineup

It's been nearly 30 years since Toyota introduced hybrid technology with the Prius. These days, just about every automaker has a hybrid in its lineup. While several brands are going for an all-electric approach, Toyota believes in a measured outlook and plans to offer all types of powertrains: hybrid, PHEV, battery-electric, and even hydrogen fuel cell technology.

 

Now, according to Reuters, it seems the Japanese brand wants to go hybrid-only across the Toyota and Lexus lines. David Christ, head of sales and marketing for Toyota North America, told the publication that the automaker is looking at going all-hybrid. "Going forward, we plan to evaluate, carline by carline, whether going all-hybrid makes sense," he said.