Radical Genesis X Gran Equator Concept 4x4 Concept Could Challenge Mercedes G-Glass Or Land Rover Defender

Genesis has created yet another concept model, although this time the premium brand has embraced its adventurous side to create the X Gran Equator: a refined 4x4 that looks like it would happily get down and dirty with the Mercedes G-Glass or Land Rover Defender.

 

The Genesis X Gran Equator was revealed at the 2025 New York Auto Show and is the brand’s first off-road-inspired concept. Genesis' Chief Creative Officer Luc Donckerwolke believes the show car successfully combines “elegance with ruggedness, and the spirit of exploration with refined comfort”.