Cadillac Tries To Extend The Lyric's Reach With UK Launch

The boss of General Motors Europe says the UK is a key market for the firm’s continental ambitions, and it will finally bring Cadillac models here “soon” – with more brands promised to follow.

GM established its new European arm in Zurich in 2021, with a plan to bring an all-electric line-up of cars to market. So far that has materialised as just the €79,000 (£68,000) Lyriq SUV, which arrived in 2023 and is currently only sold in Switzerland, France, Sweden and Germany.

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