Ford Performance Rebranded - Promises More Road Going Race Cars

Ford Performance has rebranded to Ford Racing amid preparations for a range of more extreme road cars drawing on its motorsport programmes, in the vein of the Mustang GTD.

 

With the new name comes a new logo, pairing Ford's historic blue oval emblem with a modern ‘Racing’ typeface in a matching shade.

 

Will Ford, general manager of Ford Racing, said the change is “more than a simple rebranding exercise”, bringing the road and race car operations together under one roof.