Stellantis European Boss Claims 110 New Models Is Not Just A Rebadging Effort

Future models from the 14 brands that make up the Stellantis empire will be more differentiated, despite the increasing use of common platforms and technology, according to its European boss.

 

The multinational giant recently announced a £52 billion transformation plan that will include 110 new models. The move will involve significant cuts in spending, the use of new, shared platforms and 70% of investment going to four key ‘global’ brands: Fiat, Jeep, Peugeot and Ram.