Huh? Volkswagen Executive Tries To Explain That Tesla Is For ‘Innovators,’ VW For ‘Early Adopters’

Huh? Volkswagen Executive Tries To Explain That Tesla Is For ‘Innovators,’ VW For ‘Early Adopters’
A new interview with Volkswagen’s chief marketing officer reveals some of the reasoning behind the carmaker’s electric car strategy, including further details on the company’s new operating system and Automotive Cloud.

Volkswagen chief marketing officer Jochen Sengpiehl talked to Automotive News Europe about the company’s new marketing approach when it comes to EVs.

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CANADIANCOMMENTSCANADIANCOMMENTS - 7/2/2019 12:34:20 PM
+3 Boost
He is quoting the technology adoption cycle that is par for the course in any B-School curriculum.

Innovators, Early Adopters, Early Majority, Late Majority, Laggards.

As for VW using this term, what else would you say if you ignored this market and BEV tech in general for years instead of owning it?


MDarringerMDarringer - 7/2/2019 3:51:25 PM
0 Boost
In similar news one woman is pregnant and another is with child.


MDarringerMDarringer - 7/2/2019 7:28:35 PM
0 Boost
Nah, just hateful, judgmental pricks like you.


MrEEMrEE - 7/2/2019 6:52:01 PM
+3 Boost
mostly laggards on this forum.


TruthyTruthy - 7/2/2019 7:03:11 PM
+1 Boost
What you and most of the fanboys do not understand is that the large automakers had nothing to gain from jumping on the electric car bandwagon. Look at the debt tesla has taken on and will continue to take on until their stock collapses below $150/share and the pieces - namely the brand recognition - for a song. There is no technology Elon has that other automakers do not have access to if they wanted.
As a shareholder I want them to wait until demand is established - still a question - and acceptance and costs can deliver an ROI.


carloslassitercarloslassiter - 7/2/2019 7:43:01 PM
+3 Boost
Nah, just hateful, judgmental pricks like you.
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This sounds both hateful and judgemental to me. Maybe you could sit quietly and resist the urge to be an a-hole for 5 minutes?


MDarringerMDarringer - 7/2/2019 8:52:24 PM
0 Boost
And being the unintelligent fool you are, you chomped on the bait. The set up was so easy.


carloslassitercarloslassiter - 7/4/2019 1:21:23 PM
+2 Boost
Apparently you could not.


MDarringerMDarringer - 7/4/2019 2:01:20 PM
0 Boost
lovely non-sequitur


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