Honda Sales Dip 2.7% In June - Acura Tumbles 13.2% For Month

With about 25 percent retail market share, the Honda Civic continues to be the benchmark vehicle in the compact segment, said Henio Arcangeli, Jr. senior vice president of Automobile Sales at American Honda Motor Co. "For Acura, RDX continues to deliver solid results, remaining the retail sales leader in the most competitive segment in the luxury market."

Honda Sales Highlights

With another month of sales near 30,000 units, Civic maintained its grip on the compact car segment, even as new or renewed competitors come to market. Honda trucks and electrified vehicles also exhibited sales strength in June.

CR-V and Civic continued to lead Honda sales, with CR-V topping 30,000 units and Civic nearly reaching the same benchmark.

Pilot also posted a strong month on sales of 11,579 units, Ridgeline gained 5% on sales of 2,761 units, 3,385 Passports were delivered, and Odyssey led all minivans on sales of 9,202.
Electrified vehicle sales again topped 5,500 for the month, with Insight and Accord Hybrid both posting retail sales of more than 2,000 units.

Acura Sales Highlights

Acura ILX continued to gain strength since its refresh with a strong showing in June, helping to strengthen its position near the top of its segment. MDX also gained for the month and RDX continues to lead the compact luxury SUV segment in retail sales for the year.

Sales of Acura's gateway luxury sport sedan, the ILX, jumped 41.7% on sales of 1,312 units in June.
MDX sales were up 5% for the month with 4,087 units delivered, while RDX posted another strong month with 4,868 units sold.

Car4life1 - 7/2/2019 3:05:55 PM

+3 Boost

Perhaps Acura should only focus on SUV’s they lost their way with sedans after the Acura Legend...which was in fact a legend for the brand

cidflekken - 7/2/2019 3:10:48 PM

+2 Boost

well, the RDX sales have normalized vs. its initial introduction last year.

carsnyc - 7/2/2019 3:51:57 PM

+2 Boost

Acura and Infiniti sedans belong to a decade ago.

Truthy - 7/2/2019 4:49:03 PM

+1 Boost

Acura sedan sales are nearly non-existent. The Cadillac CT6 outsold the ILX by nearly 50 percent? The Acura sedans are on platforms that were revised versions of an even older platform. They are well behind Hondas at this point? Even the MDX is on this ancient platform. Only the RDX is really new. Where is the investment in Acura?

SuperCarEnthusiast - 7/2/2019 7:42:52 PM

+3 Boost

RDX June sales are 4868 vs. 7292 for June 2018!

MDarringer - 7/2/2019 9:01:35 PM

+1 Boost

I'd be curious to know the reason for the 30% drop given how good the RDX is.

Truthy - 7/2/2019 11:30:16 PM

+1 Boost

Were they selling off the previous generation?
Sales still up 10 percent ytd.

cidflekken - 7/3/2019 2:47:42 PM

+3 Boost

June 1 2018 was the day the new RDX hit dealerships. Sales of the new model along with selling off probably highly incentivized old models combined for a stellar June 2018

jtz7 - 7/3/2019 9:08:08 PM

+3 Boost

Why is the Passport sales so low compared to CR-V and Pilot?

MDarringer - 7/3/2019 10:31:47 PM

+1 Boost

"are"

Have you not seen how UGLY the Passport is? It looks like a bad collision repair done to a Pilot by lopping a chunk out of the middle. And the Pilot is hardly a looker.

jtz7 - 7/4/2019 4:29:30 PM

0 Boost

Thanks for answering my question MDarringer. I havent seen then on the road yet.

cidflekken - 7/4/2019 2:24:47 PM

+2 Boost

Firstly I think this is only its second full month of sales. Secondly, the packaging and pricing isn’t to its advantage. These are still soccer parents shopping these cars. Sorry choice is: for about the same price do I regret not buying the Pilot with the 3rd row or do I save some money and give up just a bit of space for the CR-V? Possibly the same reason the Toyota Venza died early as buyers went with the RAV4 or the Highlander. Honda should have built a true off-road competitor to the Wrangler/4Runner.