Lamborghini Proving To Be Too Popular - Plans Limiting Production To Remain Exclusive

Lamborghini’s CEO Stefano Domenicali said that the car maker expects to sell more than 8,000 cars in 2019, bringing them closer to their self-imposed 10,000-unit sales cap.

During the opening ceremony of the company’s new paint shop at the Sant’Agata Bolognese factory, Domenicali said: “We must not go on growing forever. We now have to consolidate these results and preserve exclusivity”.

CANADIANCOMMENTS - 7/5/2019 11:46:29 AM

+2 Boost

A good problem to have. But I would still like to see them put the Estoque into production. Then they can cap it. Maybe 15k for global consumption.

PUGPROUD - 7/5/2019 12:52:48 PM

+1 Boost

More exclusive is auto speak for much higher prices and less spending on fixed overhead. A short term profit driven strategy until corporate demands more growth. You cannot get any more exclusive than Bugatti and it needs to expand its model range and volume or be axed by VW.

MDarringer - 7/5/2019 3:57:20 PM

0 Boost

Some new product would be good.

Truthy - 7/6/2019 8:49:26 AM

0 Boost

Well, there are a lot of rappers driving these before they get repossessed.

mini22 - 7/6/2019 8:55:01 PM

+1 Boost

Oh my God. What will all those pro basketball players do.

MDarringer - 7/6/2019 9:22:08 PM

+1 Boost

They will go to Lotus and De Tomaso and say "I bounce da bah" and they will buy a pretender.

Holydude - 7/15/2019 3:47:37 AM

+1 Boost

Perhaps, but at least they won't convert a lambo into a pickup...