Hyundai Prepares A US Built Truck To Enter The Market - Who Should Worry?

Hyundai Motor Co. expects to enter the U.S. pickup market soon with what’s likely to be an American-made vehicle aimed at luring buyers who aren’t traditional truck owners, an executive said Monday.

“It’ll be a very versatile vehicle,” said Michael O’Brien, vice president of product, corporate and digital planning for Hyundai’s U.S. unit. “That has the promise of creating a whole new class of buyers.”

scenicbyway12 - 7/9/2019 11:05:42 AM

0 Boost

Honda and the gawd-awful Ridgeline.

pchera01 - 7/9/2019 1:40:00 PM

+1 Boost

Nissan Titan

pchera01 - 7/9/2019 1:42:53 PM

+2 Boost

[img]https://media.ed.edmunds-media.com/nissan/titan-xd/2018/td/2018_nissan_titan-xd_f34_td_302181_1600.jpg[/img]

pchera01 - 7/9/2019 1:44:03 PM

+2 Boost

[img]https://media.ed.edmunds-media.com/nissan/titan-xd/2018/td/2018_nissan_titan-xd_f34_td_302181_1600.jpg[/img]

dumpsty - 7/9/2019 3:07:57 PM

+2 Boost

I'm pretty sure Hyundai confirmed they would eventually build a version of the Santa Cruz concept. I'd assume they'd be doing a 4-door pickup in the same vein as the Ridgeline but with a bit more flashier styling for the exterior. Not everybody wants a big-azz truck. But this will be quite interesting to see how it turns out.

MDarringer - 7/9/2019 6:35:20 PM

+2 Boost

CrossoverPickup would be the correct term.

scenicbyway12 - 7/9/2019 7:51:01 PM

0 Boost

Spot on!

MDarringer - 7/9/2019 9:38:10 PM

0 Boost

Ford's doing one too and will most likely be sold as a Courier.