RENDERED: The Expedition Is EATING The Chevrolet Tahoe's Market Share, What Does The Next-gen Tahoe NEED To Gain It Back?

The Chevrolet Tahoe, Suburban, GMC Yukon, Yukon XL and Cadillac Escalade are all favorites among families and Uber drivers alike. While they command strong demand, they're super long in the tooth at this point.

And the Ford Expedition has been eating away at their respective market share. While the aforementioned trucks have gained mostly in the single digits, year-over-year — on a percentage basis — the Expedition's sales have increased by 50 percent.

That's huge.

Now that GM is working on an all-new replacement for its range of trucks, I've got to ask: What does the Tahoe/Yukon/Escalade/etc. NEED to SUCCEED against the likes of the Expedition/Navigator?

These vehicles are the new benchmarks in terms of what luxury will look like going forward — alongside the likes of the BMW X7 and Mercedes-Benz GLS-Class. What does GM NEED to keep its buyers staying within its universe of brands?

The Chevrolet Tahoe, the Silverado's uptown relative and the gold standard of large American SUVs, is about to get redone. This next-generation Tahoe will make the long-awaited switch to an independent rear suspension. Without the solid axle bouncing around under the feet of third-row occupants, the ride and handling should improve. We also expect increases in passenger and cargo volumes as a result of the new rear end.

The underpinnings are known within GM as the T1 truck platform, which the Tahoe will share with the next-generation Suburban, Cadillac Escalade, and GMC Yukon. These rigs will also employ GM's all-new Global B electrical architecture, which provides added computing power, over-the-air updates, and advanced network security for highly automated vehicles...

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xjug1987a - 7/13/2019 8:33:40 AM

+1 Boost

Unfortunately GM recent track record of new product launches have been excessively disappointing. Every single new vehicle has been resoundingly review there is not enough. IMO As important as these new vehicles are I just think GM is too damn cheap. While the foundation maybe there we can expect more crappy “Jet Black” Or “Jet Black” with colorful insert interiors. And as with their pick up trucks GM will continue to lose customers, market share and profits. There is no reason to expect these vehicles will buck GMs “21st Century Cheap” strategy”

skytop - 7/13/2019 10:11:45 AM

+1 Boost

GM is thinking 'inside' the box and lacking creativity and innovation. GM must create real excitement in their products to motivate buyers.
GM gives their trucks and SUV cheap interiors which leaves buyers cold.

MDarringer - 7/13/2019 11:07:46 AM

0 Boost

It needs not to be ugly but it's been seen and it is UGLY.

t_bone - 7/13/2019 11:15:01 AM

+1 Boost

Obviously a shorter windshield and a higher hood.

PUGPROUD - 7/13/2019 11:36:35 AM

+2 Boost

GM culture is strangling creativity, innovation and risk taking. The fish stinks from the head down and the coming broom will sweep from the top down.

MDarringer - 7/13/2019 11:59:05 AM

0 Boost

The $50K+ base is bad as well. They need a $35K stripper.

TomM - 7/13/2019 12:35:20 PM

+1 Boost

It is NORMAL at Autospies to ask this question - it is NOT unusual for vehicles that are as long on the market as these to lose sales to the ALL new vehicle- and Chevy already has introduced the new Truck on which these are based - and we know that an Independent rear suspension is coming. And they have had enough listening to the complaints about the Silverado that they can delay these a few month to fix the complaints. Ford will have had its time - and it will pass - as it always does.

Truthy - 7/13/2019 5:36:50 PM

+2 Boost

If the new Silverado and recent GMC history are any indication, I suggest Ford will continue to gain market share. The Silverado on which these new SUVs will be based is ungainly looking. The interior continues GM practice of cheap plastics.
Every new GM introduction mentions improved interior materials and quality, yet it is more of the same. GM management does believe people buy cars for the interiors.

MDarringer - 7/13/2019 6:08:23 PM

+1 Boost

Chevy dealers are livid about the Silverado.

bmw7er - 7/13/2019 8:10:22 PM

+5 Boost

First, ditch the control groups who told you what you designed looked good, because they do not. Second, stop designing interiors based on a 1986 Pontiac. Aside from the Cadillac CT6-V, there is not a single GM product that I find attractive or that I would purchase.

MDarringer - 7/13/2019 9:05:17 PM

+2 Boost

Preach it!

Truthy - 7/14/2019 3:44:34 PM

0 Boost

I agree, although I would add the current Corvette to this short list.

Truthy - 7/14/2019 3:44:55 PM

+1 Boost

And both are going away.

MDarringer - 7/14/2019 4:00:50 PM

0 Boost

Early pictures of the C8 interior is that of a busy, pieced together, thing that looks like it was stitched together from the parts bin.