Lotus Goes For The Tesla Roadster's Throat With Pure Electric Evija Hypercar

Lotus, aiming to reestablish itself as a global engineering and sports car powerhouse under its new parent, Chinese automaker Geely, is introducing a new halo, the Evija full-electric hypercar with nearly 2,000 hp.

Just 130 Evijas will be sold at 1.7 million pounds plus taxes each ($2.11 million). It will be the most powerful series production vehicle ever built by the British sports-car maker.

The Evija "will re-establish our brand in the hearts and minds of sports car fans and on the global automotive stage," Lotus CEO Phil Popham said as the car was unveiled on Tuesday. The car "will pave the way for further visionary models," Popham said.

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rockreid - 7/17/2019 11:00:22 AM

-1 Boost

Please explain how a >$2 Million car is going to hurt Tesla?

MDarringer - 7/17/2019 11:10:50 AM

+2 Boost

Please explain how a $2M car that is generic looking because it is a hodgepodge of design cues from elsewhere is of any significance.

A better move would be a new Elan (like the original) as an EV with a targeted price of $35K.

Lotus needs cars that sell. They simply do not have the history to do what Ferrari would do.

CANADIANCOMMENTS - 7/17/2019 2:37:59 PM

0 Boost

They are following the MacLaren playbook. F1, MP412C, 650S, 570 etc... Start with a bang and then create some more affordable offerings. I would suspect that carbon tub will be used on other cars.

MDarringer - 7/17/2019 3:33:42 PM

0 Boost

Except that literally NO ONE thinks of Lotus and McLaren in the same way. Lotus is just TVR with fewer trips to bankruptcy court.

CANADIANCOMMENTS - 7/17/2019 5:08:17 PM

+1 Boost

@MD- I suspect Geely money will allow them to raise the ghost of Colin Chapman and inform the public of all their past F1 glories and the innovation that their cars brought to the industry. If Porsche can call a Boxster a 718, Lotus can play the same game.

PUGPROUD - 7/17/2019 4:25:50 PM

0 Boost

Maybe its just me but I'm getting a bit bored of reading about these hyper expensive super cars that are almost helpless in real life driving on real roads. Much prefer great daily driving performance cars of all types at prices that many can afford...Honda Type R, Subaru STi's of the past, a Mustang GT350, a Z06, etc etc Give me a car that I want to drive all day, everyday and don't have to think twice about where am I going to park it or loss of value if I actually drive it too much.

CANADIANCOMMENTS - 7/17/2019 7:08:08 PM

+1 Boost

@PP - I have to agree with you on that one. Even the new Ferrari with its iPhone light-up steering wheel and 900+ hp leaves me cold. When every maker has a car than to do a 0-100kph in under 3 seconds, the specialness is gone. With BEV's it will be even less special.

runninglogan1 - 7/17/2019 6:55:58 PM

+3 Boost

That is one GREAT looking car!

SanJoseDriver - 7/21/2019 3:31:07 PM

+1 Boost

They are going to make at most 130 of these, this will make not even a single percentage dent in Roadster sales. The Roadster will also have double the range and better performance at 10% of the cost.