Volvo To Widen Line-Up With New Entry Level And Flagship Models

Volvo is working on an all-electric version of the XC40 for a launch later this year and, apparently, that’s not the only hot topic within the company’s executives. A new report from AutoExpress shines more light on the automaker’s future model expansion plans, which could include two new SUV series.

After a record first half of the year in terms of sales (340,000 vehicles delivered worldwide), Volvo wants to restore its profit growth, which suffered during the first six months due to different tariffs and “increased pressure on margins in declining markets.” One possible solution could be the addition of a range-topping SUV, slotted above the XC90, and an entry-level crossover series, positioned below the XC40.

MDarringer - 7/23/2019 11:00:15 AM

-2 Boost

Volvo needs a "RAV4" sized and priced like a RAV4.

Volvo needs an "Outback" sized and priced like an Outback.

Volvo needs an "Explorer" sized and priced like an Explorer.

Volvo's issues are 100% due to pricing that is 25% too high for Geelys with Volvo emblems on them.

Hauerg - 7/23/2019 1:16:17 PM

+1 Boost

Not having a V40 successor will stop their growth in the second half of 2019.

A „real“ V40 station wagon (formerly known as V50) is what is needed in Europe.

TomM - 7/24/2019 5:36:23 AM

-1 Boost

Volvo simply needs to realize that its cars are not considered upper tier premium in the USA and never were. Volvo, Saab, Audi, Buick, Chrysler were all middle tier and their prices reflected that.

Trying to move up a notch has not worked for Volvo - they need to come down out of the clouds and get ore realistic with pricing.

MDarringer - 7/24/2019 10:42:33 PM

+1 Boost

They need to realize that they are "Merc" but Mercury not Mercedes.