2020 Corvette Dealer Playbook Exposed - See All Of The Details NOW

It's always amusing when someone is applying for a sales position to walk them out to a random car and tell them to sell it to you.

do you go in a Burger King & tell them to convince you to buy a Whopper w/cheese over a Big Mac?

You must have worked for hours on that attempt at an insult. #impotent

If the Corvette team is really smart, they took a page from the Porsche playbook and their will be an endless list of options possible for this Corvette. Carbon bits here, there inside outside and everywhere else. Extended leather, leather from Italy blessed by the Pope. Sound system upgrades, massage seats, carbon roof, tinted or photochromic, carbon wheels, racing brakes. ETC all sorts of different stuff. There is SO much margin to be made here for the Corvette team.

PS- Every time I see a photo of the truck with a real tour size golf bag in it, it only looks like it can hold 2 skinny golf bags for a 9-hole round. Maybe they can sell you 2 Corvette bags that will fit.

Corvette should be a brand. We have a Corvette "space" at one dealer.

When we acquired the dealer, the building was brand new (6 years old), but idiot previous owner had the showroom at the extreme back of the lot and people had to drive past all the new and used cars (150 of them) to get to the show room. Out front was a tiny showroom for USED CARS. That became the Corvette "dealer" when we took over. We're in the process of constructing an outdoor showroom that is nearer the front of the lot.

Smart play.

At the price point of the Corvette (especially in its higher trims), the types of customers buying one are very different from the types of customers looking at base Malibus and used cars.

Some kind of deference or special treatment or acknowledgement of their status as being apart from the rest of the customer base dneeds to be maintained. A separate area or standalone building is a good way to do this.

Some smaller Ford/Lincoln dealers have the same problem. Hyundai's problem with the early Genesis and Equus vehicles are similar as well.

A friend owns a Chevy dealer and handles the Corvette separately too. It works.

When we acquired the dealer, the building was brand new (6 years old), but idiot previous owner had the showroom at the extreme back of the lot

— MDarringer
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You have to have the most fragile ego I've ever seen. In every one of your BS stories you are the genius who was the only one capable of solving a problem, and everyone else was an idiot. But please do keep them coming - it's a hoot to see this storyline repeat as nauseum.

You're just sad that you're a lesser man.

Lol car dealerships.

Think I'd rather start up a blockbuster franchise than brace for what the future holds for me as one of these useless middlemen.


Haaaaa ha