Cadillac Finally Has Crossovers - But It Is Too Little Too Late?

After years of preaching patience while it transformed a sedan-heavy lineup, Cadillac now boasts fresh offerings for America's crossover-crazed consumers.

But Cadillac dealers, having endured three years of declining sales and the ousting of President Johan de Nysschen in 2018 just as his product blitz was beginning, may have still longer to wait before the luxury brand's rebound truly can take hold.

Some of Cadillac's new entries, including the three-row XT6 crossover and CT5 sedan, have received middling reviews. The Super Cruise driver-assist system, arguably the brand's most compelling feature, won't expand beyond a single nameplate until at least 2020.

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MDarringer - 7/29/2019 10:08:48 AM

-2 Boost

Cadillac has crossovers, but the names XT4, XT5, XT6 don't really convey any Cadillac heritage or even a sense of mission. The names are generic.

The Art and Science styling is played out and Cadillac needs a whole new look.

Basing the XT4 on the E2XX (Malibu) platform and the XT4/5 essentially being Equinoxes makes these products premium in name only.

The XT4 needs its base price lowered by $5K. The XT5 needs its base price lowered by $7K. The XT6 needs its base price dropped $12K.

Truthy - 7/29/2019 10:20:49 AM

+4 Boost

If you are are going to be late to the party you better have exceptional products. Instead, they deliver badge engineered Chevys. I had read a few years ago that the Escala would lead to a XT6 based crossover.
My take on this mediocre product strategy is the GM has cynically giving up on competing in the top tier luxury market in the US and Europe. Instead they are focusing their attention where Cadillac is closer to equal footing with the Germans due to favorable consumer perceptions there of Cadillac heritage.

Both the CT6 and XT6 are manufactured in China. Cadillac will continue to give lip service to excellence. etc but is content to put a new grill on Chevys and not risk capital expenditure.

MDarringer - 7/29/2019 12:34:15 PM

-3 Boost

The current Cadillacs are great Buicks, but Cadillacs should be one level higher.

Truthy - 7/29/2019 2:02:03 PM

+2 Boost

Exactly. The stated goal was to take on the best. However, that takes commitment to a vision/strategy and execution. Obviously cost accounting and decided ymthat was too much risk so let's just sell different grilled Buicks to China.

xjug1987a - 7/29/2019 3:04:03 PM

+1 Boost

I sat in an XT6 this weekend and thought it was nice. Nothing very special but nice. White w I think the Maple Sugar interior and priced at $66K. I was impressed but it wasn’t how I felt when I sat in the XC90 which is stunning. That said this was probably $10K less. I noticed a paint drip off the hood as well. My wife’s 2015 GLK was $45k and was this worth $20k more 5 years later and much better technology, maybe. I think it’s better than I expected but it’s not what it could have been and THAT IMO is the real issue. I’ll compare it to the Aviator and make the decision.

MDarringer - 7/29/2019 3:25:01 PM

-5 Boost

Now look at a top of the line Kia Telluride which is $20K less than the Cadillac. Suddenly the Cadillac doesn't seem worth $20K more.

xjug1987a - 7/29/2019 4:51:42 PM

0 Boost

Agreed.. I’ve said it before the Koreans are very serious about their business and GM is lost...

MDarringer - 7/29/2019 5:15:28 PM

+3 Boost

I'm injured! I'm injured!! I was down voted SEVEN times so far. I just want everyone to love me.

#NOT
#FOAD

skytop - 7/29/2019 3:53:34 PM

0 Boost

By Crossover does Cadillac actually mean that have Chevrolets that have crossed over to become rebadged Cadillacs?

cidflekken - 7/30/2019 11:45:55 AM

+2 Boost

It's okay to be late if your products were worth the wait. But they aren't and they are overpriced across the board.