SPIED! Maserati Rolling Out An All-new Sports Car For 2020 — Does ANYONE Actually Care Though?

There was a time when a Maserati was considered a TRUE Exotic car Brand. FCA did them no favors by buying the Brand. The cars they produced as Maseratis were largely behind the times, and more expensive than they were worth. Cars based on an Old Mercedes Platform used by Chrysler for its 300, this platform should have been retired Ten plus years ago. When you add in the inherent unreliability of both Exotic cars - and FCA vehicles - UNLESS it actually hits a price point between the Premiums and the Exotics - and has really special performance - a new Maserati may as well be like Alfa - cars nobody really wants even though they can impress - when they work.

FCA publicly stated when they Spun Off Ferrari - they they wanted to replace its Profitability with Maserati. However - Maserati no longer had any special meaning to it anymore. Probably time to get rid of either Alfa or Maserati - or both. If they badged these cars as Lancias - and priced them lower - they might have a chance in Italy - nowhere else.

Daimler continued to use a revised version of the platform until 2014 my. Maserati updated the platform to the point where 80% of it was new.

Maserati was well on its way to replacing Ferrari as the profitability leader at FCA returning 13+% margins. Then Marchionne made the mistake of replacing long time Maserati staff in upper management with Chrysler personnel. The Operational functions of both Maserati and Alfa were effectively shifted from Modena to Auburn Hills in 2016. Within a year and a half Maserati’s profitability plunged to less than 4%. Sales dropped to almost free fall levels reflective of the appointment of Maserati/Alfa franchises to subpar CDJR dealers at over saturation levels. The outcome was predictable.

Some long time Maserati personnel were brought back to right the ship, we’ll see if they can reverse the damage done. It’s going take Nothing short of a complete purge of Chrysler personnel and its dealer network to turn it around, a better move would be to “Sell” Maserati (and possibly Alfa) to Ferrari for the obvious reasons.

This is total bullshit: "Maserati updated the platform to the point where 80% of it was new." They did a slight revision to the front suspension, but 80% new=different isn't even remotely factual.

Last chance to hang in there or be sold or shuttered. With FCA being cash strapped my concern is that these new models were built to a low budget and will miss the mark for the intended market segment like the current crop.

Alfieri concept was very sexy. Hopefully that's it.

It’s not. It will be a bigger surprise.

I wouldn't be surprised if the "New Sportscar" was simply a rebadged version of the Fiat Spyder / Mazda Miata. This is especially supported by the notion that the Gran Turismo and Gran Cabrio are still listed at coming model replacements (Maserati might as well slap a Maserati badge on a Dodge Challenger Hellcat and it would do just as well).

My expectations are very low.

The only people who drive new Maserati’s are business owners that lease them for two years and then move on! Nobody actually buy them new. Only the ones that never owned a Maserati before would actually buy a pre-owned Maserati!

At that level of the market 80% of the new vehicles are leased and that applies to all manufacturers. As far as used Maserati’s are concerned, Maserati probably has the best CPO in the business 6 years unlimited mileage from the original in service date.

The problem comes from the implementation and the treatment of the customers by the CDJR dealer network.

I welcome anything that is not another lame crossover/suv. So bring it on.

This is Maserati's last real chance to survive. The outlook doesn't look good. I expect Maserati will be shuttered or sold.

This really shouldn't surprise anyone when Maserati sells its vehicles at a premium to Audi, BMW and Mercedes-Benz and has the audacity to offer ridiculously cheap interiors ripped straight out of the Chrysler parts bin, outdated technology, horrible reliability and a very limited dealer/service network.

I suspect the end is near for Maserati.

The Chinese might buy the name, but that's it. Maserati was mismanaged by Marchionne. It needed to be priced at or BELOW BMW/Mercedes to buy market.

Maserati is a dead brand unless they make some radical changes. A purchase of Maserati by Ferrari would be fantastic.

You do realize that Ferrari is a separate company in name only right?

“You do realize that Ferrari is a separate company in name only right”

You are so far out of your depth it’s laughable. This is what happens when a wash boy gets to hang out with a small time mass market dealer principal, he actually thinks he knows something beyond burying subprime customers into Kias.

Well, I used to see them everywhere in my old town. Even where I live now, which isn't as hoity toity, I see a good amount. So, while it's not for the masses, there are still buyers interested in the brand. Whether a sportscar is the right move, vs. a larger SUV is the true question.

"Ferrari is a separate company in name only"

How do you figure? FCA divested its stake in 2016.

Current ownership of Ferrari is:
Exor N.V. (22.91%)
Piero Ferrari (10.00%)
Public (67.09%)

FCA is really becoming a source of amusement. Marchionne wasn’t managing a car company so much as engaging in endless juggling — a street juggler on a grand scale.
And personally, I like pretty good cars shunned by the market. They made great bargains on the used vehicle market.