Acura Revives Type S Sub-Brand - Will It Take The Brand To Greatness?

Acura is reviving its sporty Type S sub-brand with the arrival of the Type S Concept. Set to debut on August 15, during Monterey Car Week, the Type S Concept takes the form of a slinky four-door sedan. Or at least that’s what we think, given the Japanese luxury brand is merely teasing the model with a lone still photo and a nine-second long video.

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MDarringer - 8/1/2019 2:08:46 PM

-13 Boost

So the Japanese Mercury gets some red trim?

Dexter1 - 8/2/2019 7:29:41 AM

-6 Boost

HA HA Nailed it!

skytop - 8/1/2019 2:46:48 PM

0 Boost

So now Acura fans will have a 'high performance' Type S SUV to strut around in.

cidflekken - 8/1/2019 3:14:40 PM

+10 Boost

Finally.

countguy - 8/1/2019 3:44:32 PM

+10 Boost

Make a GT Coupe(2 doors!) version and then I will be interested.

Truthy - 8/1/2019 4:16:31 PM

+2 Boost

Not greatness, but relevancy.

MDarringer - 8/1/2019 5:03:36 PM

-8 Boost

This is just a way to bullshit people into paying more for nothing. Type S was never anything even remotely significant that anyone wanted.

Truthy - 8/2/2019 2:39:51 PM

0 Boost

Right. I don't think there were any conquest sales, just people moving up from the standard TL or an Accord.

valhallakey - 8/1/2019 10:58:27 PM

+1 Boost

Honda has a great history of engineering fantastic motors and autos, however it has been too long now, the generational gap is loosing that history. It may help some if they actually do more than slight tweaks and badges, but it is too little too late IMHO.

MDarringer - 8/2/2019 2:49:07 PM

+1 Boost

The days of Honda's engineering leadership are two decades in the past.