Are Auto Companies HELPING Or HURTING Their Businesses By Being TOO Political? Shouldn't Agnosticism Be The Best Strategy?

It's no secret in the car business that most of the people in the higher ranks (execs/designers/pr/etc) are strong liberals/globalists. Don't take our word for it, just listen to them wax on about how they're in a race to electrify all their products in record time. Read the writers that cover the auto circuit (most are from NY or CA so it's only natural that they echo the predominant NY Times marching orders) and when you get to the bottom of what they write, you'll see they're quite biased. Look at their ad campaigns, events and promotions. It becomes very evident when you look at things as a whole.

In other words, it seems they're ALL in and hedging their bets on one side of the political isle.

But what we want to know is should they be pushing THEIR personal politics or would the best strategy to roll right down the center and just be agnostic? Equal on BOTH sides?

So far this 'all in' electrical strategy is making them look foolish and honestly hurting their businesses.

And just let me clarify...we don't give a damn what your politics, lifestyle or views on just about anything are. We love everybody. We're just asking is leaning hard one way OR the other as a car company, the smartest thing for BUSINESS?

Spies, discuss.

MBCLS07 - 8/19/2019 12:03:42 PM

+2 Boost

The vast majority of advertising agencies that handle marketing for auto manufacturers are overwhelmingly leftists. Not liberal, in the classical sense. Leftists. In an effort to reach a younger, racially diverse customers who tend to hold more leftwing views, these brands are adopting the dogma that says they must take a stand on social and political issues. And of course, that stand is always that favored by the left. Perhaps the pendulum will swing in the other direction at some point, but for now this is the new normal.

MDarringer - 8/19/2019 6:47:19 PM

+1 Boost

Given that you nickname is Assy11, it's no wonder you have a shitty outlook.

jtz7 - 8/19/2019 9:57:19 PM

+2 Boost

Of course you dont see the attraction of the Kia Telluride. Yet I dont hear you post about Mitsubishi, Suzuki, Isuzu.

MDarringer - 8/19/2019 6:46:34 PM

+2 Boost

Companies and celebrities should avoid politics at all cost.

vdiv - 8/19/2019 7:10:40 PM

+4 Boost

001, do you have any idea what is going on on your site? Who is politicizing what, why, when did it start, and by whom?

ricks0me - 8/19/2019 9:06:40 PM

+1 Boost

Matt said: Companies and celebrities should avoid politics at all cost.
Anyone in Detroit listening ???

MDarringer - 8/19/2019 9:36:29 PM

+1 Boost

Celebrities alienate their fans by taking strident views. The recent comment by Susan Saranwrap just underscores how a talented actress destroyed her reputation by being an Alt-Left wingnut that apparently has jumped ship.

The same is with companies. A massive amount of the hatred for Tesla has NOTHING to do with the product and everything to do with the arrogant Alt-Left stance of the leadership of the company.

valhallakey - 8/20/2019 1:48:33 AM

+2 Boost

It is hard to stay neutral in today's world unfortunately. I think car manufacturers should try though as they want to sell to either side (as if there are only 2 sides). Appealing to left, right or center in advertising can be done without appealing to politics. Management should not give campaign contributions to politicians except in modest amounts, same for the workers or Unions associated with a manufacturer. IMHO we should limit campaign contributions to somewhere around $2k per person and that can only come from a US citizen eligible to vote. Most people could afford to contribute something and probably most could come close to the $2k.

PUGPROUD - 8/20/2019 5:50:30 AM

+1 Boost

The best product in any industry sells itself across all ages, sexes and races and the manufacturer can be neutral. Its when manufacturers'
offerings are not doing well they resort to means such as celebrity endorsement to ingratiate themselves to consumers in ways other than on the merits of their offerings. However their is a current trend where omnipotent billionaire CEO's believe they can change the world with their political ideology. This can create many significant issues within and outside their company, many of which polarize consumers, employees, suppliers, investors and government.