The Hongqi L1 is a new flagship luxury sedan from the Chinese car brand Hongqi, a subsidiary of FAW. Positioned to rival top-tier luxury brands like Mercedes-Maybach and Bentley, the L1 showcases a growing trend of Chinese car manufacturers offering larger and more luxurious vehicles.

Hongqi, established in 1958, is China's oldest automotive manufacturer and has been expanding its lineup to include sedans and crossovers, with the L1 marking a significant step towards competing in the global luxury market. The Hongqi L1 represents a bold move by the brand to establish itself as a serious contender in the high-end automotive sector.

Hongqi L1 is a new Chinese sedan to rival Mercedes-Maybach and Bentley.

Hongqi is a Chinese car brand under FAW. The Hongqi L1 is a new flagship luxury sedan aimed at Mercedes-Maybach and Bentley.

Let's start with the size. Chinese cars are getting bigger by the month. But this… pic.twitter.com/DMNJQZLLU9

— Tycho de Feijter (@TychodeFeijter) April 15, 2024